DIONYSUS

CATEGORY

Branding

SUPERVISOR

Sean Bacon

YEAR

2020

KEYWORDS

Dionysus
Pomegranate
Wine
Celebration
Greek
Red

THE PROJECT

A Greek wine brand where the winery focuses on developing a sweet and delicious Pomegranate-based wine. Made with traditional Greek techniques, Dionysus is a wine brand that strives to create a delicious red wine only fit for the gods.

PROCESS

The intended target audience of this brand is for professional women seeking a classy wine to enjoy on their time off. I wanted to invoke a feeling of sweetness and celebration with this wine brand. I decided to go the Pomegranate infused wine route with a Greek background for that extra level of traditional winemaking. The split-style label and the wordmark "Dionysus" represents a feeling of lightness and sophistication.

FINAL LOGO

ICONS AND COLORS

#B92025

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TYPOGRAPHY

Operetta 12

Bebas Neue Pro

Bilo

FRONT AND BACK LABEL

WEB AND MOBILE APPLICATIONS

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